SEO

SEO stands for search engine optimization, a set of processes to improve a website’s visibility in search engines, like Google, to get more organic traffic.

SEO in digital marketing is a strategy that focuses on your website’s presence in the search results. 

It involves various techniques to help you improve your rankings.

If you are a beginner and at the start stage of your SEO journey, you must hear from anywhere, like social media or any friend or other, that SEO can help or, of course, help in ranking your site on the search engines. It plays a vital role in the ranking and is also helpful for our clients because it classifies our data.

How does SEO work, & why is it important?

The ultimate goal of any search engine is to make searchers happy with the results they find.

Here, we discuss the ultimate goal of any search engine: to make researchers happy with the results they find, what they want to see, or what the consumer’s intent is.

For client/consumer satisfaction, search engines need to find the best pages from the top search results.

We should also know that Google is not only a search engine. It is by far the most popular one. That’s why we refer to Google most of the time when we talk about search engines. SEO fundamentals are similar across most search engines.

Importance of SEO

One of the leading & prominent reasons is why the global industry is specified with a budget of $122.12 Billion by 2028. SEO plays an integral part in achieving business results for any organization.

In simple words, I can clarify the problems OR misunderstandings about SEO. If you want to go somewhere to find information, do something, or purchase any product or service from anywhere, your journey starts with a search. When you type/search for something, your journey begins from here.

Today, every user searches on traditional web search engines like Google, social media platforms & commercial platforms like Amazon, Alibaba, Shopify, etc.

Of course, about 61% of U.S. buyers start their search on Amazon, compared to 49% who start their search on Google.

Here are some states & figures I want to share with you.

33% start on Walmart.com

21% start on YouTube

20% on Facebook.

15% Start on Instagram

And some on other platforms like TikTok.

Trillions of searches every year are conducted. Search is the primary way of traffic for a website, which makes it essential for that site to be “search engine friendly on every platform where the audience can be searched for their purposes.

Google adapts the following steps to find out & rank content:

Google adopted the following:

01 Step:

Crawling: The first step Google uses is computer programs to crawl the web and look for new or updated pages. For Google to find a page

02 Step:

The page should have at least one link pointing to it.

03 Step:

Indexing is the most crucial step of the cycle. Now, Google analyzes each page and tries to make sense of what the page is about, and then the following process starts. Then, it may store this information in Google.

What are the 3 pillars of SEO?

The following are the main pillars of SEO, which have an essential place. SEO. With these, SEO is complete.

01. Technical Optimization:

This is the process of completing on-site curriculums that are made to improve SEO and are unrelated to the content. It usually happens behind the scenes.

Example:

Submitting your sitemap to Google is a technical optimization.

02. On-page optimization:

 This is the most important in the SEO field. In this process, the content on your site is relevant and provides satisfaction to the visitor. This step’s main work is properly targeting your article’s ” keywords, ” like WordPress, etc.

03. Off-Page Optimization

This pillar is the last and very important in SEO. Without off-page SEO, your site can’t be ranked and can’t achieve the user-targeted keyword.